I have been working on a logo for my application, logo’s are an important part of any commercial design as they provide an identity for your company/application/project and will give you an opportunity to make a positive first impression.
In order to brush up on my logo designing skills, I followed and completed the Designing a Logo Hands on Work Shop by Nigel French on Lynda.com, the workshop helped me to learn some new interesting skills within Adobe illustrator and it also helped refresh my approach regarding logo design.
See my Lynda.com completion certificate below:
A logo distinguishes your company/application/project as being unique, setting you aside from the competition. It can also communicate a particular significance about your company, a positive message whilst also communicating what your company/application/project is or does.
I will also require an Icon for my application; icons are a crucial part of every mobile application. Just like a logo conveys the first impression for traditional media, on mobile devices it is Icons that convey the first impression. Creating a good first impression is immensely important and building a strong brand for an application will require an icon and a logo that compliment and relate to each other.
My aim was to develop a strong uncluttered image comprised of only the most essential elements, with imagery that’s appropriate and complimentary and a single readable font.
I started off by mind mapping ideas but I kept coming back to the first thing that pops into my head when I think about the Vikings and that is the Viking helmet, unfortunately the helmet that comes to mind is the pop culture horned Viking helmet and as I explained in a previous post (see here) this is not an accurate representation of the helmets worn by the Vikings, and since my application requires accurate historical content this type of miss-representation would not be appropriate.
I decided to look at other Viking logos (see below)
As you can see most of the above images feature the helmet that I have already ruled out, so I then decided to focus upon the typeface, I created typography sheets for the word Vikings, looking at serif, sans serif and script fonts (see below)
I decided that the sans serif typefaces were too modern looking for my historical application so this narrowed my choices, the script typefaces were interesting but still did not feel quite right for the purpose, so I concentrated on the serif fonts and I managed to narrow it down to the three below:
In the end I settled on the Coppergate Gothic Black Typeface as it had a strong feel to it, the character stems are thick making it look sturdy and it has small serifs that still provide a historical look without been overly fussy.
I still felt that I needed a graphical element in the logo and I still wanted it to be the helmet, so I tried to incorporate a historically accurate helmet representation and I soon settled on the arrangement below:
I tried different variations of colours and effects to find something that would be appropriate for my application, see below:
This was the logo I settled on with different versions for different situations, see below: