Okay so thus far, I have researched many areas in order to create my app and I have done just that. I have created an application, so what’s next? Academically as Masters Students, we have to produce an exhibition of our work, you can find out more about that process here.
The next stage for my app professionally is to promote and distribute my application. The distribution process is currently on hold due to a recent hacking of Apple’s development centre but I have been able to work on the promotion.
It is my intention to build a brand of educational applications under the name ‘applessons’. The Vikings app will hopefully be the first of many educational apps that I will release. The ‘applessons’ name is an idea I had whilst brainstorming names that either related to the term app (which is a shortening of the word application) or educational terms, as the overriding purpose of my application will be to educate people. I feel that by branding my range of applications with this name, it will hopefully be obvious to people what applessons is and does. A joint branding for all my apps will hopefully be beneficial in the future, as I hope that users of one app may decide to choose further apps based upon a hopefully engaging, informative experience from other apps within the range.
I have designed a logo for ‘applessons’ which you can see below:
I have also built a website to promote my app. In his article “20 WAYS TO PROMOTE YOUR APP FOR FREE” Bobby Gill say’s “Create a web site for your app!” Jonathan Saragossi also believes this is a good idea “Again, another major element that I’ve seen many developers overlook. Build a home for your app, a place where you can freely describe why it’s so great without the limitations of the app market description page.” To see the website that I have created, click here.
My website also features links to various aspects of social media, which I intend to use as promotional tools in order to spread the word and build my brand. Gill (2013) mentions a number of social media brands in his article, for example “Facebook – It goes without saying: create a Facebook page!” Social media will be an important tool in the branding and publication of my website.
On my website I will also be promoting a bespoke design service for others who may be looking for an app designer to produce apps for all types of new media, see here.
Gill, B. (2013) Ways to Promote Your App For Free! [online] Available at: http://www.ideatoappster.com/20-ways-to-promote-your-app-for-free/, [accessed 6th July 2013]
Saragossi, J. (2013) 9 Insider Tips for Promoting Your App [online] Available at: http://thenextweb.com/entrepreneur/2013/07/20/9-insider-tips-for-promoting-your-app/, [accessed 6th July 2013]